Samsung Electronics Co. is trying to regain its competitiveness
after Apple released its new IPhone 6 with bigger displays. The new Samsung
phone the Samsung Galaxy S6 Edge wraps around both the right and the left sides
of the phone. This design is similar to the Samsung Galaxy Note Edge. However,
the Note Edge only had the right side of the screen curved instead of both. The
new Samsung Galaxy S6 and Galaxy Edge also use premium materials which changes
the view of the phones as many believed that the phones appeared to look cheap
with its plastic backing.
Some
advantages to the curved screen are being able to check notifications by
swiping the curved part of the display without the need to unlock your phone in
order to check. The Samsung also lets you set up five contacts to have a
specific color designation. If you receive a call from someone and your phone
is face down on the table, the sides of the screen will light up the color you
designated it. Another element which was changed in the new Galaxy phones was
the plastic designs on the back, now the phones are wrapped in Gorilla Glass.
After
the reveal of the new Samsung Galaxy phones, Samsung’s shares increased by as
much as 3.8 percent or one million, four hundred nine thousand won which as the
company’s highest since June twelfth, in Seoul, South Korea. The Galaxy S6
models will go on sale worldwide, including in China, where most consumers are beginning
to want larger devices so it can be a phone and a tablet in one. Due to this,
consumers in China have been purchasing the new IPhone, because the large
amount of sales of IPhones in China, the Samsung Co began to decrease its
sales.
Apple tries to compete with Samsung by creating a wider screen and a thinner phone through its new IPhone 6 while Samsung has begun to create a phone with a cascading screen on both the right and left sides of the screen and using Gorilla Glass for the backing.

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